DIANA BADOSA

When I’m not designing or leading creative strategy, I consult with activewear brands around the world—helping them shape product stories, future trends, and innovation pipelines. My work is inspired by movement, human potential, and the culture of sport.

Lately, I’ve been exploring two powerful ends of the spectrum: children’s activewear and performance solutions for senior athletes—both underserved and full of opportunity.

Sport has always been my language. I started with tennis, track and field, and martial arts; later diving into surfing, mountain biking, skiing, and competitive padel. These experiences shaped not only how I move—but how I think, create, and lead.

Throughout my career, sport has taken me across the globe—from indoor rock climbing and learning ballet in an old church in Boston and running the NYC Marathon to training as a ski instructor and practicing yoga in the most authentic studios.

You’ll find me out there—on the trails, in the waves, on the mat—always listening, always learning, always moving toward what’s next.